Looking to World Heritage listing to support economic development in San Antonio

Five historic Franciscan missions, including the Alamo, in San Antonio, Texas were added to the World Heritage List in 2015. Now the city is enlisting the aid of the University of Texas San Antonio to help use this designation to increase economic development, including tourism.
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UTSA to help craft economic strategy to leverage city's World Heritage brand
By W. Scott Bailey
San Antonio Business Journal
June 16, 2016